Alex Rivera

Meet Alex Rivera: Lifting NY to New Heights!

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Alex Rivera
Alex Rivera has joined the team! He is our official regional sales manager in New York for all ARI-HETRA Mobile Lifting Systems, Exhaust Extraction Systems, and Wheel Service Equipment. You can reach out to him online!

“I’ve spent over 25 years working for top durable goods manufacturers to help keep the New York Metro area rolling. Joining ARI-HETRA has truly raised my spirits. I wake up excited every day knowing I get to see my customers’ amazed faces when their trucks, buses, or fire engines effortlessly rise into the air.

When I’m not lifting vehicles, you’ll find me hiking, fishing, or kayaking through Harriman State Park and Sterling Forest with my family. I’m a die-hard Yankees, Giants, and Knicks fan, and my tastes in rock music and movies haven’t moved past the 90s (I blame it on Pulp Fiction and good old-fashioned rock ‘n roll).

Reach out to me anytime. I promise to swing by your business faster than a New York minute!”

Alex Rivera | Regional Sales Manager | 845-662-5688

 

Florida Tow Show 25

Florida Tow Show Sun, Sand, and Heavy-Duty Lifting🌴

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Florida Tow Show 25

Get ready to hit the beach—and the booth—at the 2025 Florida Tow Show! We will be setting up shop at the luxurious Hilton Orlando Buena Vista Palace in Orlando, FL, from April 10th to the 12th.

Swing by Booth 953 to experience our powerful heavy-duty equipment in action. Our ARI-HETRA team will be on hand, ready to lift your spirits and answer all your questions about simplifying your towing and recovery operations.

For more information or to schedule a demo, visit www.ari-hetra.com, call our Ohio office at 800-562-3250, or contact our team at [email protected].

About Us:

ARI-HETRA has been a trusted leader in heavy-duty vehicle maintenance solutions for 35+ years, offering high-quality mobile column lifts, exhaust extraction systems, and advanced shop equipment. Our commitment to innovation, reliability, and customer support ensures maintenance teams have the best tools to keep their fleets running smoothly.

11163 Woodward Lane
Sharonville, OH 45241
Phone: 800-562-3250
Email: [email protected]
Website: www.ari-hetra.com

Mobile-Align-Banner-2025_WEB

Fast, Accurate Mobile Vehicle Alignment Machine for All Shops

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Mobile-Align-Banner-2025_WEBFast, Accurate Mobile Vehicle Alignment Machine Ideal for Shops of All Sizes

Sharonville, OH — ARI-HETRA has introduced the new Mobile Alignment Machine (WS-MobileAlign), designed to make heavy-duty truck, bus, and car alignment simple and portable for shops of any size.

The WS-MobileAlign easily moves from bay to bay, allowing quick alignments wherever needed. It uses accurate HD cameras to help technicians align vehicles at any height. The machine works on the ground or seamlessly with different types of lifts, including four-post, platform, and scissor lifts, as well as alignment pits. 

“This new alignment machine was built with simplicity and convenience in mind,” said Mark Medeiros, Vice President of Southern Sales at ARI-HETRA. “It’s designed to save technicians time and effort, so they can get vehicles back on the road faster.“

Key Features: 

  • Advanced 3D imaging & HD cameras deliver precise alignment measurements.
  • Wheel-mounted targets ensure accurate calculations for optimal alignment.
  • Intuitive software is easy for any technician.
  • Works at ground level and on lifts, retaining settings for adjustments after elevation.
  • Wheels on the alignment machine allow for easy movement from bay-to-bay.
  • Secondary monitor enhances visibility when working at ground level.
  • Use any tablet as a remote control to conveniently operate the system.

Our Mobile Alignment Machine is available now. For more information or to schedule a demo, visit www.ari-hetra.com, call our Ohio office at 800-562-3250, or contact our team at [email protected].

ARI-HETRA has been a trusted leader in heavy-duty vehicle maintenance solutions for 35+ years, offering high-quality mobile column lifts, exhaust extraction systems, and advanced shop equipment. Our commitment to innovation, reliability, and customer support ensures maintenance teams have the best tools to keep their fleets running smoothly.

11163 Woodward Lane
Sharonville, OH 45241
Phone: 800-562-3250
Email: [email protected]
Website: www.ari-hetra.com